About duka.direct

duka.direct is the fastest growing app based

e-commerce platform in Tanzania. The marketplace platform is equipped to bring buyers and sellers together across an array of product lines including groceries and essentials, food delivery, pharmaceuticals, and much more. Guaranteeing the lowest prices, duka.direct offers a comprehensive order fulfillment process from order processing to delivery, coupled with a suite of ancillary services such as digital payments and complete transaction visibility.

Why duka.direct?
Kila Kitu Kipo
duka.direct has it all. From food to groceries, you don't have to jump from app to app to get all your needs.
Affordable Prices!
We pride ourselves with having the best prices in town!
Free Delivery!
All order above TZS 25,000 will be delivered for free.
Multiple Payment Options
Pay via Mastercard QR, Mobile Money, Mastercard and Visa cards, and Cash on Delivery
Deals! Deals! Deals!
For discounted prices, Qwikrewards offers, duka.direct is your plug
duka.direct app is available on android and iOS for free. Level-up your shopping experience.


Buy local and international products on duka.direct app. Our wide variety of goods, ensures that you can shop for all your grocery needs in the app.

Baby products
Kitchen essentials
Herbs, spices & masalas
Tea and coffee
Frozen food
Personal care
Household essentials
Feminine products
Dairy products
Soft drinks
Frozen delights
Vinegar & Oils
Candy & Chocolates
Baking goods
Condiment & sides
Rice & lentils
Canned goods
Nuts, seeds and dry fruits
Sell your goods. Get aboard duka.direct now!


duka.direct has partnered with a variety of restaurants in Dar es Salaam to give you a wide range of food options to choose from. Order from your favorite restaurants and have your food delivered to you wherever you are, you can order for pick up or even opt to dine in from the restaurant.

Helping you with your dietry, duka.direct uses
special symbols on food items.
Are you a food vendor? Get aboard duka.direct now!

It's easy to use duka.direct

duka.direct app is user friendly and easy to use from registration to placing and paying for your first order

How to register on duka.direct
Download the duka.direct app from Appstore or Playstore, Open the app > Tap create account “My account" > Input your name >Phone number > Email > Confirm >Input your OTP > Change your PIN > You're now part of the duka.direct family

How to make
an order
Scroll through or search for an item> tap"Add"> Tap "+" to increase quantity > Tap on add to cart > Go to "Checkout" > You can choose home delivery or pick up from store> Select delivery address or add a new address> Pick a day and time for delivery/pick up > Select your payment option > confirm payment.

How to link
your card
Go to your menu (Top Left) > go to “My account" > tap “Manage card details" > Tap “Add card" > Add card details.

How to add a delivery address
Go to your menu (Top left ) > go to “My account" > Delivery address> Add new address> use 'Maps' to add address

Go to your menu (Top left ) > go to “My account"> through “My account" you can add a new number, change your delivery address, link your bank card or refer duka.direct to a friend.

How to
order food
On the bottom menu bar >Tap “Food" > Scroll through the restaurants > Scroll to find the food > You can also search for the food item.

How to pay using Qwikrewards
During “Checkout" > move the Qwikrewards slider bar and select how much you'd like to use to pay for your order.
How to use
Promo Codes
Go to the "offers" option > Tap on "Promotions" > Copy the “Promo code"> go to check out and paste the promo code

Payment options
Mastercard QR

Use QR Code or Pay Number to pay for your Order using the Selcom Mastercard App, mobile money or mobile banking.

Visa | Mastercard

You can link your Visa or Mastercard card on duka.direct and make payments easy.


Pay via cash once your goods

are delivered.

Deals! Deals! Deals!
Ramadhan Special Grocery Offers
Up to 50% discount
Visit "Offer Zone" on the app to shop at discounted prices.
Order now
Contact us:
+255 659 430 043

+255 659 430 043
Viva Towers, Ali Hassan Mwinyi road.
Dar es Salaam, Tanzania.
All rights reserved ©duka.direct 2021
Made on